brands have been
When the drug itself is an innovative and powerful leader, the marketing supporting it has to be just as profound.
From the industry’s first VR/AR app that enables people to experience how it may feel to live with a retinal disease to a website for healthcare providers that features 3D body scans and special effects by Hollywood experts, Intouch was instrumental in creating numerous “never been done before” moments for Eylea.
This multi-award winning brand has been featured in FiercePharma, MM&M, PM360 and Med Ad News, among others, and gained 3,000,000+ total impressions from the “In My Eyes” app press coverage alone.
Restylane’s What’s Her Secret?
By inviting influential beauty bloggers to an insider’s-only event, we made an aesthetic facial filler launch a newsworthy experience.
Attendees saw for themselves how youthful-yet-natural appearances are really achieved, then received “secret” access to a media kit microsite full of easy-to-use information.
Through 37 beauty bloggers sharing about their experience, we gained 2.8 million media impressions, making Restylane Silk® and Lyft® the worst-kept secrets in the industry.