<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-5199522738412628687.post8359071226456611521..comments</id><updated>2011-12-22T14:24:46.987-06:00</updated><category term='mobile'/><category term='med/legal/reg challenges'/><category term='Quality Health'/><category term='measurement'/><category term='warning letters'/><category term='Pharma humor'/><category term='privacy'/><category term='sanofi-aventis'/><category term='analytics'/><category term='UCB'/><category term='epharma'/><category term='FDA'/><category term='Web design'/><category term='PatientsLikeMe'/><category term='pharma marketing'/><category term='ADHD'/><category term='PhRMA Guidelines'/><category term='online media'/><category term='Everyday Health'/><category term='web 3.0'/><category term='DTC'/><category term='emails'/><category term='Med Ad News'/><category term='customer service'/><category term='celebrity spokespeople'/><category term='Prospectiv'/><category term='government'/><category term='Abbott'/><category term='MySpace'/><category term='agency models'/><category term='big agencies'/><category term='Tweetpharm'/><category term='GoInsulin'/><category term='integration'/><category term='ALS'/><category term='FTC'/><category term='Sermo'/><category term='persistence'/><category term='patient-centricity'/><category term='innovation'/><category term='Crossix'/><category term='isi'/><category term='ePharma Summit'/><category term='WebMD'/><category term='DailyStrength'/><category term='conferences'/><category term='segmentation'/><category term='Sidewiki'/><category term='technology'/><category term='Twitter'/><category term='Health Central'/><category term='AdRx'/><category term='brainstorms'/><category term='EyeForPharma'/><category term='SNL skit'/><category term='IT'/><category term='DTC humor'/><category term='ebook'/><category term='creativity'/><category term='vintage pharma'/><category term='Pew'/><category term='MOA'/><category term='SEM'/><category term='social networking'/><category term='Blackberry'/><category term='buzzword bingo'/><category term='planning'/><category term='Wall Street Journal'/><category term='retention'/><category term='Rozerem'/><category term='adherence'/><category term='sharesendsave'/><category term='search marketing'/><category term='learning'/><category term='Facebook'/><category term='Manhattan Research'/><category term='Yahoo'/><category term='hype'/><category term='Genentech'/><category term='Unbranded site strategy'/><category term='ROI'/><category term='coupons'/><category term='Manny Awards'/><category term='social sharing'/><category term='videos'/><category term='unbranded Web sites'/><category term='2010'/><category term='eCRM'/><category term='YouTube'/><category term='Shire'/><category term='FirstWord'/><category term='Google'/><category term='AdAge'/><category term='being a patient'/><category term='user experience design'/><category term='Economy'/><category term='Bing'/><category term='health information seekers'/><category term='digital agency'/><category term='awards'/><category term='compliance'/><category term='public relations'/><category term='independence'/><category term='social media'/><category term='BrandWeek'/><category term='Digital Pharma'/><category term='back pain'/><title type='text'>Comments on ePharma Rx: Social Media Posts that Keep Pharma Up at Night</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://blog.intouchsol.com/feeds/8359071226456611521/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default'/><link rel='alternate' type='text/html' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html'/><author><name>Wendy W. Blackburn</name><uri>http://www.blogger.com/profile/01712567520098554819</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://3.bp.blogspot.com/_N3mwtdW7vDY/TEXvfAHzL1I/AAAAAAAAALs/futJRotbPjY/S220/Wendy_new_July2010_crop.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>4</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-5199522738412628687.post-4397461483930708758</id><published>2011-12-22T14:24:46.987-06:00</published><updated>2011-12-22T14:24:46.987-06:00</updated><title type='text'>Hi, Jason. Thanks for your comment and kind words-...</title><content type='html'>Hi, Jason. Thanks for your comment and kind words-glad you found it helpful. Unfortunately there&amp;#39;s no written rule or easy answer around how responsible pharma is for these types of posts. In my experience, the current interpretation by pharma co&amp;#39;s is that if the comments are posted to a property owned or maintained (&amp;quot;controlled&amp;quot;) by them, then it is their responsibility. If it&amp;#39;s one that poses risk (per the examples above), they need to address it. This could include not publishing it, deleting it after the fact, or publishing it and then clarifying/correcting misinformation (and yes - definitely - if they delete or don&amp;#39;t publish they should let the poster know why!) &lt;br /&gt;&lt;br /&gt;The industry has been waiting on clarification from FDA on if this interpretation is correct, and also if pharma&amp;#39;s responsibility spreads to additional websites outside of the company&amp;#39;s control. &lt;br /&gt;&lt;br /&gt;Each company has a slightly different interpretation and threshold for risk, but from what I&amp;#39;ve seen, this is currently the norm until things are clarified.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/4397461483930708758'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/4397461483930708758'/><link rel='alternate' type='text/html' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html?showComment=1324585486987#c4397461483930708758' title=''/><author><name>Wendy W. Blackburn</name><uri>http://www.blogger.com/profile/01712567520098554819</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='17451488262821203649'/><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://3.bp.blogspot.com/_N3mwtdW7vDY/TEXvfAHzL1I/AAAAAAAAALs/futJRotbPjY/S220/Wendy_new_July2010_crop.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html' ref='tag:blogger.com,1999:blog-5199522738412628687.post-8359071226456611521' source='http://www.blogger.com/feeds/5199522738412628687/posts/default/8359071226456611521' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-3757176'/></entry><entry><id>tag:blogger.com,1999:blog-5199522738412628687.post-2400306296618540328</id><published>2011-12-22T13:48:26.420-06:00</published><updated>2011-12-22T13:48:26.420-06:00</updated><title type='text'>Hi Wendy,

Exactly how responsible are Pharma comp...</title><content type='html'>Hi Wendy,&lt;br /&gt;&lt;br /&gt;Exactly how responsible are Pharma companies for comments made by others? Eg. Off label usage posts from members of the public. &lt;br /&gt;&lt;br /&gt; Clearly, they&amp;#39;d be well within their rights to remove those posts.  And it would help to both delete AND offer an explanation for the removal.&lt;br /&gt;&lt;br /&gt;Is there a link to any articles discussing just how accountable pharma is for such posts? Forgive me if this is an easy answer. &lt;br /&gt;&lt;br /&gt;This was a good read, by the way. :)&lt;br /&gt;&lt;br /&gt;Jason Boies&lt;br /&gt;Radian6 Community Team</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/2400306296618540328'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/2400306296618540328'/><link rel='alternate' type='text/html' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html?showComment=1324583306420#c2400306296618540328' title=''/><author><name>Jason Boies</name><uri>http://www.radian6.com/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html' ref='tag:blogger.com,1999:blog-5199522738412628687.post-8359071226456611521' source='http://www.blogger.com/feeds/5199522738412628687/posts/default/8359071226456611521' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-241210223'/></entry><entry><id>tag:blogger.com,1999:blog-5199522738412628687.post-2717979065168277854</id><published>2011-12-21T09:14:55.924-06:00</published><updated>2011-12-21T09:14:55.924-06:00</updated><title type='text'>Hi, John:
Thank you for your comment and for the c...</title><content type='html'>Hi, John:&lt;br /&gt;Thank you for your comment and for the clarification. Of COURSE you would NEVER go onto pharma pages, sidewikies, or social media pages and post comments just to see what happened. Shame on me for even thinking you would do something like that. &lt;br /&gt;&lt;br /&gt;Happy, healthy holidays to you John - stay out of trouble!&lt;br /&gt;Wendy</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/2717979065168277854'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/2717979065168277854'/><link rel='alternate' type='text/html' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html?showComment=1324480495924#c2717979065168277854' title=''/><author><name>Wendy W. Blackburn</name><uri>http://www.blogger.com/profile/01712567520098554819</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='17451488262821203649'/><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://3.bp.blogspot.com/_N3mwtdW7vDY/TEXvfAHzL1I/AAAAAAAAALs/futJRotbPjY/S220/Wendy_new_July2010_crop.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html' ref='tag:blogger.com,1999:blog-5199522738412628687.post-8359071226456611521' source='http://www.blogger.com/feeds/5199522738412628687/posts/default/8359071226456611521' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-3757176'/></entry><entry><id>tag:blogger.com,1999:blog-5199522738412628687.post-7082675435964948037</id><published>2011-12-21T09:03:59.488-06:00</published><updated>2011-12-21T09:03:59.488-06:00</updated><title type='text'>Wendy,

Nice post. But I know for a fact that John...</title><content type='html'>Wendy,&lt;br /&gt;&lt;br /&gt;Nice post. But I know for a fact that John Mack woud NEVER post such a disparaging comment on a pharma Facebook page! Even me, Pharmaguy, would not stoop so low!&lt;br /&gt;&lt;br /&gt;Pharmaguy&lt;br /&gt;www.pharmaguy.com</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/7082675435964948037'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5199522738412628687/8359071226456611521/comments/default/7082675435964948037'/><link rel='alternate' type='text/html' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html?showComment=1324479839488#c7082675435964948037' title=''/><author><name>PharmaGuy</name><uri>http://www.blogger.com/profile/10211557578124130640</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://4.bp.blogspot.com/_ZiPiXEv_Q_g/TFHzvjBmzTI/AAAAAAAADGI/Mw6pw_kQJ7g/S220/Mack_new_Avatar.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.intouchsol.com/2011/12/social-media-posts-that-keep-pharma-up.html' ref='tag:blogger.com,1999:blog-5199522738412628687.post-8359071226456611521' source='http://www.blogger.com/feeds/5199522738412628687/posts/default/8359071226456611521' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-323569461'/></entry></feed>
