tag:blogger.com,1999:blog-5199522738412628687.post599259935458382914..comments2009-06-17T12:10:38.680-05:00Comments on ePharma Rx: The Twitter Craze in the Context of ePharmaWendy W. Blackburnhttp://www.blogger.com/profile/01712567520098554819noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5199522738412628687.post-57783886647982158482009-06-17T11:42:04.671-05:002009-06-17T11:42:04.671-05:00Great article, thank you. I really like what you ...Great article, thank you. I really like what you said about using Twitter to improve brand recognition and reputation. <br /><br />Thanks for the info!Nicole Riverahttp://www.smihealthmedia.comnoreply@blogger.comtag:blogger.com,1999:blog-5199522738412628687.post-87601600748908891662009-06-08T15:28:11.256-05:002009-06-08T15:28:11.256-05:00Nice overview of the phenomenon, especially "...Nice overview of the phenomenon, especially "Twitter 101" and your 4 points about how pharma might use Twitter to its advantage. Brand reputation management is vital as you point out with the Domino's example, and as McNeil learned with "Motrin Moms." If companies do nothing more than simply monitor mentions they will go a long way to not only preventing PR disasters, but setting themselves up as potential heroes.Mark Hollanderhttp://group8020.com/blog/noreply@blogger.com