December 13, 2013
RE: Closure of MedAdNews/Pharmalive/Pharmalot/eKnowledgeBase/R&D
Dear Valued Customer,
I am writing to inform you that we have taken the decision to cease producing the MedAdNews/Pharmalive/Pharmalot/eKnowledgeBase and R&D Directions brands. This is effective 12/31/13.
We want to express our deep gratitude for your business and support that has played such an important part over the last thirty years.
I am sure you will also join us in thanking the team that has diligently produced the brands. We wish them well in the future.
All products including the December issue of MedAdNews and all digital newsletters will be produced and distributed as normal until 12/31/13. They will be billed as normal. You will not be billed for any commitments you have made beyond 12/31/13.
Until 12/31/13, please contact us as normal. From 1/1/14 onwards, please contact Efrain Garcia with any billing questions. We wish you every success in the future.
SVP UBM Canon
So Med Ad News is closing its doors for good. The publication that, for 31 years, has provided balanced, ethical, professional reporting on the pharmaceutical industry. The publication that gave us PharmaLot and PharmaLive. That challenged industry practices by asking tough questions. That provided valuable insights into pharma business and marketing strategies. And also paused to celebrate industry successes with the annual Manny Awards.
Perhaps it's yet another sign of the times of the changing publishing industry. Perhaps it's a big mistake by UBM Canon. Whatever the reason, Med Ad News and the people behind it will be sorely missed. These are smart, talented people. They know the pharma industry better than many of us.
They will all land somewhere solid, possibly better off than they were before.
But it didn’t seem right to just let them fade quietly into the sunset. So I wanted to offer up a forum for giving our friends a proper send-off. Using the comments section below, won’t you join me in wishing them well?
It’s the least we could do for a team that gave us so much for so many years.