Woot! Intouch Wins Best Web Site at MM&M Awards

I usually try not to use this blog as a platform to talk too much about Intouch Solutions' work. So if you're not interested in hearing about an award we just won for a really unique Web site we created, that's cool. Feel free to stop reading now.

But if you're still reading, know that I am so excited for our client, and beaming with pride for the team that created the unbranded Web site GoInsulin.com for client sanofi-aventis. Because Thursday night, all that hard work really paid off.

GoInsulin.com beat out a number of other sites to receive the Gold Award for Best Web Site.

The praise from the judges, as quoted from the MM&M Web site, made us blush:

Judges unanimously praised Sanofi-Aventis' unbranded diabetes website for its design and ease of use. “It was one of the only sites in the category that had nothing to criticize,” noted one judge. “It's beautifully designed with a nice mix and balance of content and interactivity.”

Judges, by the way, included senior executives at Merck, Pfizer, Johnson & Johnson, Novartis, AstraZeneca and others.

“It's extremely creative and engaging with real patient videos/stories,” said one judge. “It's visually appealing and easy to find information. I loved the ‘Myth or Reality' quiz.” Another judge described the design as “intuitive” and the content as “personal” and “emotive.”

GoInsulin.com was developed to support a national campaign that aims to empower people with Type 2 diabetes. The site's objective is to help people make well-informed decisions by providing relevant information about diabetes and insulin, including the risks and benefits, and helping them overcome fears.

One of the unique things about this site is its focus on the patient. It seems there is a renewed focus on patient-centric marketing in the pharma industry (hooray for that), and GoInsulin.com is a strong example. GoInsulin.com represents the culmination of a clear strategic focus, an extremely talented team, and lots of hard work, all led by a truly visionary client.

The site also was named a finalist in the 2009 International Health and Medical Media Awards and recently won a Web Marketing Association Web Award for Pharmaceuticals Standard of Excellence.

The GoInsulin YouTube companion site has also received accolades and was recently featured at the DTC Perspectives Conference as a case study in pharma engaging in social media "the right way."

For more information, see:

• Our social media press release on the intouchsol.com Web site
• The award announcement on MM&M's Web site
• The award winning site itself: GoInsulin.com

Congratulations to all the great campaigns, companies, and agencies behind all of the honors that were awarded Thursday night (here's the full list). And as the GoInsulin team would say, Gooooooooooooooooooo Insulin!