For those of you that have ever worked on a compliance, persistence, or retention program, a small study just released from About.com might catch your eye.
In the pharma world, the question often comes up, "How do we reach patients RIGHT after they get their prescription? We need to let them know about all the great services, features, tools, gadgets, etc. available to help support them on their journey."
Too often, recruiting patients for pharma retention programs involve "sitting and waiting" for patients to come to a Web site and signup for the offerings on their own. Or hoping they'll pick up and pay attention to your in-office brochure. But new info from About.com supports a more active approach online.
As reported in MM&M, "just 35% of the individuals surveyed by About.com in June said they would fill a prescription on doctor's orders after a diagnosis, without first doing research online."
That is, the remaining 65% would receive a prescription and proceed to research it online prior to filling the prescription. So between the physician and the pharmacy, patients are going online for more information. These are clearly the more empowered, information-seeking patients. Don't you have some information you'd like them to see?
If you're trying to locate patients early in the treatment continuum, make sure your banner buys, search engine marketing, product.com Web site, and appropriate landing pages are all in place to speak to these empowered patients directly. They'll be glad you did.
0 comments:
Post a Comment