Fiber and Pharma can be Funny

Fiber can be funny ... especially when it makes fun of pharma advertising.

Kudos to the Fiber One folks for this fun effort, a campaign that pokes fun at pharma advertising and fake diseases, complete with legal disclaimers.

Personally, it seems like a pretty vast, expensive effort and not sure what the return has been for them, but the fact that (a) I learned about it from an email from a client and (b) I'm now posting it on my blog proves the following:

> Word of mouth works

> If you do it right, viral works

> Microsites can be a powerful way to bring a concept to life

> Pharma folks can be funny, too. See past posts for some of my favorite pharma humor here.